It all started with frustration.
Not some grand revolution, just a regular guy, standing in his bathroom, staring at his reflection in yet another clingy t-shirt.
Too tight around the belly. Too loose on the shoulders. Already sweaty after barely moving.
He was fed up. Not with his body, but with always having to choose between style and comfort. Between looking sharp and feeling free.
That guy was me.
My name is Daniel Reaves, I’m 36, and I created Formanly for one simple reason:
To help men like me feel better in their clothes… and better in their own skin.
For years, I bought t-shirts designed for mannequins, not for real men.
I’m active, broad-shouldered, got a bit of a belly, a full life… and no time to try on 10 tees just to find one that kinda fits.
So I started wondering:
What if we finally created a t-shirt made for real men?
A shirt that follows the lines of your upper body without hugging your belly.
One that breathes with you instead of suffocating you.
That neutralizes odor, wicks away sweat, and keeps you feeling fresh all day long.
I searched, tested, failed, learned.
And that’s how Formanly was born.
Designed to flatter, not to squeeze.
At Formanly, we don’t believe in rigid beauty standards.
We believe in real body types. In authentic silhouettes.
That’s why our signature t-shirt is made with ultra-fine, natural, technical Merino wool.
It contours the shoulders and arms to highlight your frame, while subtly drawing attention away from the belly.
The result: a cut designed for men who live, sweat, move, eat… in other words, real men.
A garment. A confidence, rediscovered.
This isn’t just a t-shirt.
It’s a tool for confidence, comfort, and self-assurance.
Formanly is the feeling of walking into a room without needing to hide.
It’s doing a Zoom call, a hike, or dinner, in the same tee, with the same quiet presence.
We aim to build a brand that’s sustainable, responsible, and above all, human.
Not to chase hype, but to shape an everyday reality where every man feels… like he belongs.
Why Formanly?
Because every man deserves to look good without feeling like he’s playing dress-up.
Because fashion shouldn't be exclusive.
Because one well-designed t-shirt can truly change everything, when it’s made for you.
Formanly.
Fit for form. Built for confidence.
